How Branding Defines and Positions Your Business

January 26, 2018

Marketing & Advertising

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What is Branding and How it’s Different from a Logo and Marketing

When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day.

But what exactly is a brand? What does it mean? How is your brand communicated?

When talking with entrepreneurs, I get a sense there’s a lot of confusion on what exactly branding is. After reading this article, you’ll be well informed on some of the common terminologies you hear like brand positioning, why a brand is not just a logo and what to do if you suspect your brand needs a makeover.

Branding Defined

A brand is more than just a logo, tagline, website or jingle. It’s the total experience of working with you.

Every touch-point a customer has with you shapes your brand. Whether favourable or not, the overall perception the public has about you and your business makes up your brand.

Your brand encompasses a visual look and feel through the use of colours, logos, imagery and typography. There is also verbal branding depicted through your core values, vision statement, jingle or tagline.

But your brand also includes the results of experiences with you, your team and your company in general through shopping, networking, customer service, your website, and social media channels.

The Difference Between Marketing and Branding

Many people think marketing and branding are the same thing but this is not the case. Here’s a story to help you understand the example:

– A guy walks into a party and sees a girl he likes. He walks over to her and says “I am a great dancer.”

That’s marketing. He’s sharing a message with the prospect I hopes to move her to action.

– A guy walks into a party and sees a girl he likes. He walks over to her and says “Hey, I’ll dance with you for the low price of one dollar.”

That’s sales. He is offering an opportunity for money to a prospect.

– A guy walks into a party and sees a girl he likes. The girl walks over to him and says “those girls tell me you are a great dancer.”

That’s branding. Through the girl’s experience, she formed a favourable brand impression that moved into action.

What Makes a Good Brand?

Many businesses try to appeal to a wide audience. But strong brands have a polarizing effect. They appeal to a smaller niche audience.

Today’s customers are craving more transparency and authenticity with their favourite brands. They want to know the REAL person behind the company.
Who are they?
What inspires them?
How did they get into business?
What matters to them?
What causes do they represent?
What do they do in their personal time?

Moreover, multimedia is shifting consumers to having more kinds of experiences with their brand. The use of interactive websites, Facebook live feeds, social media responses and live cams all help shape a brand.

In fact, millions (including me) are watching April the Giraffe on a live video cam (as of March 14, 2017) as she prepares to give birth to a baby calf. The Animal Adventure Park is exponentially increasing their brand reach and awareness just through this one tactic alone.

Brand Repositioning

A business can be very organic and as times goes by, the original brand you started with may not fit anymore. This has happened to several of our clients where, after several years, they realize their original brand is no longer consistent with their current business model and the market they are serving.

Conducting a brand assessment allows you to evaluate the strength of your brand, understand its value with customers, and how to reposition the brand, if needed, to reflect any changes.

So it’s important to periodically do a check to see if your logo, website, bios, headshots, tagline, and other branding elements are still a fit. If you look back at McDonald’s, they have had numerous slogans over the years. You may remember “You deserve a break today” (1971), or “We do it all for you” (1975), or the current one “Lovin’ Beats Hatin'” (2015).

As consumers changed, they updated their image and brand messaging to stay fresh and relevant with their audience.

Does Your Brand Need a Makeover?

Often as a business grows, a rebrand is needed to upscale messaging to fit with the newer level of success. Or a business could be changing its focus when launching a new product/service or appealing to a new target audience.

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

January 26, 2018

Marketing & Advertising

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How Christine Awram Successfully Created a Powerful Brand for Women

I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.

I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the 5 finalists in that category!
Even though my name wasn’t called as the winner, I still felt and feel like a winner.

And the reason for that?

The entire experience Christine creates during and in between events such as this.

Her mantra is “all women are leaders and every woman is a Woman of Worth [WOW]” and it’s the platform on which she’s built a very successful brand.
To quote Christine:

“Twelve years ago it was just an idea, and now we’re impacting the global empowerment of women. WOW takes us a step closer to a world where ALL women collaborate and are powerful, prosperous, peaceful and on purpose. I began this adventure with a burning desire to make a difference.
There were many times I wavered and despaired, and if there was a mistake to be made I made it, but I kept the vision and kept moving forward. I’m humbled by what we’ve created together as a community. WOW is incredible.
My invitation to every woman: Celebrate your magnificence, turn up the volume, step up your leadership game, and GET WOWED.”

Over the years, Christine has created several one-day events and workshops specifically for women, and WOW, these events are incredibly empowering! (Pun intended.)

How does she do it?

It’s all in how she has positioned her business brand.

Business brand positioning is how a business owner come across to others and are perceived by their target market. Christine has found the perfect brand formula that has positioned herself as a champion for women.
Wonder how she did it? Here are six tips to replicate her crazy success:

1. Be Clear on Who You Are and What You’re About
When it comes to building a strong business brand, it’s imperative you understand how your personality makes up that brand.

Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.

Christine does this beautifully with every encounter someone has with her. Whether it’s a social media post or approaching her in the foyer at an event, she’s consistently clear with her branding message, even when she is sick with pneumonia as was the case this weekend!

2. Be Clear on Who Makes Up Your Ideal Target Market
Before you can build a successful business brand, you need to be crystal clear on who you want to serve.

Without this insight, you are throwing spaghetti at a wall hoping something sticks enough to get a sale. Understanding what their needs and challenges are and how you can best serve them is fundamental in building a business brand.

Christine is well aware her target market is dynamic women who wish to be a part of a community of like-minded women for personal and professional growth. She provides and facilitates opportunities for collaborating, showcasing, networking, building community and having fun, all of which her target audience is looking for.

3. Be Passionate About Your Business
Have you ever attended a trade show where the person in his or her booth is just sitting behind a table, looking at their phone, completely disengaged from the passers-by?

When someone is not passionate about what they’re doing, they really shouldn’t be doing it. If you are feeling lackluster in your business, either find ways to get your joy back or see if perhaps there’s something else that will help you feel more on purpose.

Christine is extremely passionate about empowering women. Everything she does is with the intention of supporting women to help them achieve their goals and aspirations.

4. Use Social Media to Build a Community
Social media is a powerful way to build a community full of raving fans. This is one area that Christine has mastered. No matter how busy she is, she will take the time to respond to every single comment and post she’s been tagged in.

Every. Single. Time.

THIS is the way to build a strong community on social media. Make people feel special with positive reinforcement, recognition, and support… your brand will reap the many rewards as a result.

5. Get Help
It’s nearly impossible to create a successful business brand by yourself. It really does take a village! Just like I have a team of skilled people on my team who are experts in their own fields, Christine has also invited people into her circle.

Sometimes getting help is not in the form of paying an employee; Christine invites volunteers to help her out in exchange for free admission to her events. She also incorporates sponsorship initiatives to offset costs. Plus her network of collaborators help her find excellent guest speakers she would otherwise never have known about.

6. Have Fun
If you’re not having fun and enjoying yourself on a daily basis, then it’s time to re-evaluate what you’re doing.

Christine infuses her deep love of wine and chocolate in to all of her events and social media posts to showcase her fun-loving personality. Consequently, she’s building the brand perception that if you attend one of her events, you can be guaranteed there will be a lot of fun involved.

Everything you do as a business shapes your brand’s positioning. If you want to be branded a “thought-leader” in a specific area of expertise, use some of Christine’s successful tactics in your business marketing efforts.

Strategies To Make A Profit on the net By means of Video clips – Proven Strategies

January 26, 2018

Marketing & Advertising

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Video marketing is now one of the most popular ways to promote products and services online. Not long ago, it was fairly cutting edge to use videos to market your business; now it’s practically mandatory. While the written word can still be compelling, with videos you can also add sound and graphics, as well as the ability to talk directly into the camera yourself. Of course, there are some videos that are better than others. What does it take to make videos that are distinct amidst all the others out there? Let’s see what it takes to make your videos memorable!

Make sure that you have functional equipment that works. Most laptops come with webcams. Video quality on these devices is typically very bad. You can get a higher resolution camera for a very low cost.

If you want to be videos, a flip cam is usually all that’s necessary. Now you need to find good video editing software that might already be on your laptop. Once you locate the software and you have the cameras, you need to be proficient with them before you start. It is always good to have updated equipment and software. If you try to do this with something archaic, you will look unprofessional to those that watch your videos. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. But this just goes back to the concept of testing because even having an open mind to try something, if only once, is the smart thing to do. What we find amusing is the people who are simply too lazy to give an honest shot in their website video

. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

There are so many stories about scams on the net, and maybe one big reason people get hurt is due to insufficient investigation about something they want to try. There really are a lot of people, we assume based on what we have read, who just blindly buy things they think will work great and maybe never even try them. That experience is very common with web marketers who are relatively new and with little experience. Always seek to validate anything you read, and that is they only path to protecting your self. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly.

Before you shoot a video, do a little planning before you start. Script out the words you are going to say and practice them. Make sure you have all of your props handy.

It is possible to stop and start the video, but you will find it much faster and easier to do if everything is ready before you begin. This means doing your research. So if you have a “notes” box, you should know what links to put in it. You don’t want to be the Internet Marketer who is constantly updating the details of their own videos as they remember or learn more things. You should also not have to retract or correct anything. If you do you’re planning in advance, is keep you from having to go in these other directions.

Don’t forget that there is room for video online outside of the video sharing sites like YouTube and Vimeo. Certainly, you should upload all of your videos to these important sites, but don’t stop there. You should also place your videos on your website, using the code you get on YouTube or elsewhere. Put the video in your blog. You can even send it to your email contacts. Your objective is to have your video watched and shared as often as possible, and that means sending it to as many places as you can.

In conclusion, there are several ways that you can assess the quality of your video. All of the visitors that come to your video will, of course, have an opinion as to whether or not it was any good. This is also partly because videos can be complicated things. You need to prepare properly before you shoot the quality video. Now that you have learned these tips and strategies, you can learn even more. To improve the quality of the videos that you shoot over time, learn how to improve what you do through research starting today.

We have only provided an introduction along with several solid applications utilizing the principles of marketing video

We urge you to also think about how you look at your business and think about it, as well. Most of the time all of us bring about the conditions that are a reflection of how we think, and of course we are speaking of the context of business. Whether you are able to maintain a profitable business, reach high goals or somewhere in between is really up to you. Which one you are at this moment is not as important as what you choose to be tomorrow. Sometimes it seems that so much is just sitting right in front of our eyes, but it is the things we choose that either opens them or keeps them closed.

Dental Marketing Tips and Ideas for Dentists

January 26, 2018

Marketing & Advertising

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Here’s What You Need To Know To Get Your Money’s Worth.

Just imagine this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right?

Ok… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.
Dentistry is a hugely competitive field no matter what state you’re in. Cities like Los Angeles have well over 10,000 listings of dentists just on Yelp. There’s a dental office on every block and in every strip mall in every major city. That’s a lot of competition to go up against and if you’re not equipped with the right marketing tools you’re going to end up with their scraps.

I know you’ve probably already tried to hire a marketing firm or SEO company to help grow your dental practice and they promised you big returns but couldn’t deliver. They made everything sound so confusing that you end up basically cutting them a check and had no clue what they were actually doing for you.

The madness is going to stop right here.

You need to make yourself knowledgeable on what dental internet marketing strategies ACTUALLY work to help grow your practice. Once you understand these dental marketing tactics you can ask your SEO company specifically how they are doing these tasks and make them show you reports on how they accomplished these goals. If they can’t, it’s probably time to kick them to the curb and look for someone new.

Here’s What your SEO Company SHOULD be doing for you:

Optimizing Your Website for SEO
Monitoring your Adwords Daily and Making Good Adjustments
Claiming and Managing Your Local Listings and Review Sites
Managing Your Dental Office’s Yelp and Actively Helping You Push to Get Good Reviews
Creating New and Engaging Content About Dentistry on Your Website
Promoting Your New Unique Content Though Article Share Sites and Social Media
Building Strong Backlinks with Reputable Sites to Your Website
Auditing Your Dental Office Manager and Making Sure They are On Task
Helping You Build a Good a Good Sales Funnel So Your Leads Turn Into Patients
Give You Easy to Understand Reporting and Statistics
Building Strong Backlinks

In order for your dental website to rank well on Google you will need to build a good reputation on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related websites. When Google sees that a reputable dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a few ranks.” With enough strong backlinks, over time your dental website will move up to the front page for the keywords you want to rank for.

Managing Your Yelp and Review Sites

You might really hate Yelp but the fact is it is the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s the users who drive your listing even if you didn’t create one for yourself. A good dental internet marketing company will be constantly pushing you to get good reviews and helping you develop new strategies on how to get happy patients to leave reviews. There are also other review sites like Google My Business, Yellowpages, Superpages, Manta, and many others that they should also be managing for you.

When you do get a bad review (it’s inevitable, there’s always a person that leaves one) your dental marketing team should notify you of it and coach you on how to draft a helpful response. Many times a customer will increase their rating of you or if they don’t, other patrons will see that

Optimizing Your Website for SEO

Your dental website needs to be optimized for SEO in order to rank well on Google. There are many things Google looks for such as mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. All of these issues need to be addressed in order to build a good foundation for your dental internet marketing. Your website needs to work well and convert well in order to maximize your investment.

Claiming and Managing Your Local Listings

If you want to draw patients from outside your city or just from your local competitors you have to start somewhere. Your dental internet marketing company should make sure you first dominate the city your office is in and then expand from there. A big part of this is making sure all of your Local Listings and Review sites are claimed and well reviewed. The more presence you have in your local areas the better you will show up on maps and Google searches. Eventually your website will start ranking for other surrounding cities and if your SEO team is doing their job you’ll be pulling in patients from all over the state.

Creating New and Engaging Dental Content

Google loves new, fresh, and engaging content. The more interesting and genuine your dental content is, the more Google values your website. Many dental marketing companies claim to write unique content for your website but actually just cut and paste articles from other places. Make sure your SEO company is actually researching and providing share worthy content that engages your visitors. Take some time to read the content your dental SEO company has been writing for you. If it’s junk to you then Google probably also thinks it’s junk and won’t care about it.

Promoting Your Unique Dental Articles

Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create tons of meaningless content and stuff as many dental related keywords as possible (e.g. Dental Implants, Cheap Dental Implants, Low Cost Dental Implants, etc.) into an article in hopes Google’s robots pick it up and rank it well. This is bad blackhat practice. Google wants to see people talking about your article, linking it, referencing it, and discussing it. A good dental SEO company will focus less on creating mass amount of content and instead allocate resources into promoting the good engaging articles they have written for you.

Managing Your Dental Adwords

Many of you have probably already tried Adwords for your dental practice and haven’t seen a good return. Sometimes it feels like you’re just throwing money away every month. Adwords is very tough space because you’re constantly competing with hundreds of other dentists and companies with budgets that might just blow yours away. Some dental companies spend between $10,000 – $60,000+ a month just on Adwords. If you’re managing your own Adwords yourself it is very unlikely that you have the man hours to properly use its features to the fullest to get the most out of your budget. With keywords costing between $2.50 – $8.00 a click you need to be very careful and adapt new strategies quickly. The same concerns go along with having your website designer or IT profession who aren’t experts at Adwords managing it for you.
Here’s are some basic questions to ask your Adwords manager:

What is an Auction Insights report?
Answer: A report that shows how your campaign is performing vs. your competitors.
What Ad Extensions are you using?
Sitelink – Additional links in your ad
Callout – Additional descriptive text below your ad
Structured Snippits – Extensions that highlight specific aspects of your services
Call – Shows your phone number in your ad
Location – Shows a map with your ad
Review – Highlights third-party reviews on your ad
What top sites are our ads showing up for our Remarketing campaign?
What negative keywords are you using?
Answer: Your manager should be looking through your search terms and exluding keywords you do not want to show up for (e.g. Gold Teeth, Free Dental Implants, Dental Schools)
If they can’t answer these basic questions it’s safe to say you need to find someone else to manage your Adwords.

There are also some potential problems when a large SEO firm manages your dental Adwords. Since a large SEO company has so many clients, your account gets passed down to a junior Adwords manager who has very little experience which can possibly lead to you losing money on your campaign. They usually work on volume and offer cheap prices but rarely produce good results.

Auditing Your Office Manager and Tracking Their Performance

It’s fairly easy to come up with tailored strategies to help your dental business generate leads and convert them to patients but it’s another thing to implement them into office’s daily routine. A good dental marketing company will work closely with your office manager to make sure they are managing your staff correctly so everyone is executing the tasks needed to make your dental marketing successful.

There are certain things your office manager needs to on top of like making sure your staff is actively asking happy patients for reviews, calling back leads in a timely manner, or making sure to record important data like the location and conversion rates of your leads so your marketing campaigns can be adjusted to get the most return on them. Your dental marketing company should be auditing your office manager on a weekly basis and making sure that all tasks are being completed.

Building a Good Sales Funnel

You can spend thousands on SEO and Adwords and get hundreds of leads but if you don’t have a good sales funnel, you will end up losing them. A good dental internet marketing company will create a process to help convert those leads into patients. This is done by using a CRM (Customer Relationship Management) software that manages and analyze customer interactions through the sales funnel.

In plain English it means if someone fills out a form on your landing page asking you about a dental implant, you have a process that increases the likelihood that they convert from a lead into a patient even if they cancel appointments, don’t answer the phone, or ask to be called a few days later because they will be out of town. A good sales funnel will remind you team and force them to be persistent with these leads so they close and turn into paying patients. Every interaction is tracked so you will know where the leak in your funnel is.

Creating Easy to Understand Reports and Statistics

Many SEO companies give their dental clients complicated automatically generated reports to show how “good” their statistics are but many of the metrics simply don’t matter.

Statistics Important to Your Dental Marketing Campaign

Website Unique Visitors – The amount of New Visitors to your website
Adwords Clicks – The amount of clicks your Adwords campaign is getting
CTR (Click Through Rate) – How likely a lead will click your Adwords advertisement after seeing it.
Total Phone Calls – How many phone calls are being generated through your website and landing pages
Total Leads – How many leads your Dental Internet Marketing company is generating through SEO and Adwords
Lead to Appointments – The percentage of leads that turn into appointments
Appointments to Shows – The percentage of appointments that actually show up
No Shows – The percentage of leads that make appointments but never show up
Patients – The number of leads that turn into paying patients
Cost Per Patient – The amount of marketing dollars that need to be spent to get a lead and convert them into a paying patient.
With accurate and useful reporting and statistics you and your dental internet marketing team can make educated adjustments to your advertising campaigns to help you spend less money to get more patients.

Conclusion

Whether your goals are to become a world famous dentist to the stars or if you just want to increase your income enough to become profitable, you need to invest in dental internet marketing. Once you’ve found the right company to work with you’ll need to make yourself knowledgeable in what SEO and Adwords practices are most effective so you can audit them and make sure you’re getting your money’s worth. When you and your dental marketing team are working in complete harmony you can then begin to fine tune your campaigns and eventually expand the reach of your business and hopefully open up more practices to start the whole wonderful process all over again.

Multiple factors for selecting good marketing company similar to the one of Gary Cramer

January 26, 2018

Marketing & Advertising

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Not every person has the thought of sticking with the usual 9 to 5 job and continue that to the day he or she retires. If you take a close look in the areas like Oregon or Vancouver, you can see a majority of people have their own businesses. Even if you have a small business, you are the sole owner. But the most important thing that you need before you start a venture or business is the correct marketing strategy to take that first step. And you can get to know those tactics from a good marketing company like the one set by Gary Cramer.

Take a look at these mentoring companies and all the important aspects that make them worth the choice.

What does a marketing company do?

Hiring a reliable marketing company has many plus points. They, with their balanced mix of practical experience and technical knowledge, provide you with the required help. Apart from having good marketing consultants and mentors, these companies help your business grow by,

• Developing special marketing strategies

• Educating you about advertising, marketing, public relations

• Helping you understand the risk factors and overcoming those.

Aspects that make mentors like Gary Neil Cramer the correct choice

Starting up a business means having a professional foresight that can help you and your company grow. A person who has no prior idea regarding the working and correct strategies of business will not have that vision. In such cases, mentors come to help. Although objectivity and positivity are counted as the 2 most important characteristics, there are other traits that you should definitely look for. Some of them include:

• Experience and expertise in the domain in which you are planning to start a business

• Effective communication

• An opportunity arranger who can share his professional network with you

• Providing assistance in understanding and identifying your career goals

• Helping you see the bigger picture

What questions should you ask before selecting an expert mentor?

If you take a close look at the marketing companies similar to Gary Cramer Vancouver Washington, you can see people benefiting from their business strategies and guidelines. Narrowing down to potential and professional mentors is definitely a tough job. But to make this procedure easier and get the right mentor, asking these questions come to help.

• What type of mentoring program has been earlier utilized?

• How much time does the mentor require to devote to mentoring?

• Are there any special business strategies that they have in mind to help you get your desired profit?

How can you get benefited from marketing companies?

Certain marketing groups similar to the ones like Gary Cramer Oregon provide not only expert mentors but also offer budding business people like you with effective development opportunities. Few of the benefits from a professional mentor of a notable marketing group involve:

• Increased visibility and recognition.

• Advises on overcoming weaknesses and developing your strengths.

• Inculcating and developing a culture of professional growth.

• They can help you with excellent outsourcing partners who can help you with the saving of nearly 10% to 30% of your overall marketing spending.

Now you are aware of all the factors that are offered by these marketing groups like the ones set up by Gary Neal Cramer. It is advised that you should check all these aspects first and then only select the highly professional group who can really help your business grow.

5 Ways to Strengthen Your Brand Identity

January 26, 2018

Marketing & Advertising

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How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

In person it’s easy. You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in.

Your business brand defines who you are. It’s the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans. But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

1) Claim your Niche. It’s really important to define who your perfect customers are. Brands that try to appeal to a wide audience are weak.

Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.

2) Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.

But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice? That brand may attract clients from all around the country.

Accentuate your strengths. Claim your title. If you are not the best, you can be the first, the biggest, the #1 trusted choice.

Find a way to set yourself apart as top dog in your industry. Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.

3) Be a Wow. Seth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”. Offering VIP value to your customers helps you stand out.

Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.

Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain. Or perhaps you offer personalized services that make your customers feel special.

Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.

4) Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:

a. Share frequent updates with your fan base on Social Media and in your newsletters.
b. Tell them insider information about future offers, releases or launches.
c. Give them exclusive discounts or gifts with purchase.
d. Reward them for their loyalty. We offer incentives for those who refer others to us.
e. Recognize top fans publicly.

5) Give Back. Want your brand to become legendary? Find ways to give back so your business brand leaves a legacy. Here’s some ideas:
a. Create a scholarship program
b. Align yourself with a nonprofit
c. Get involved in projects in your community
d. Pay it forward on social media

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!