How You Can Learn About Financial Education In The Workplace
For most people, the term finance is very intense.of course, it can be overwhelming and confusing at the same time.To make the matters more worse, most of the people are so busy juggling work and life that they lack time to give their finances the attention it deserves – which is exactly the reason why most of the grounds are requesting workplace financial education, tools and resources to help them make the right financial decisions, so they can achieve real LIFE outcomes outside the working environment.
Workplace financial education and advice is now the most in demand employee benefit and all of the employees want and leading employers are planning to align themselves with the organizations that can provide a trusted source of education as well as an unbiased advice. Financial education isn’t designed for employees struggling to pay the bills.It’s designed for employees that have the financial abilities to get more out of their income and investments.Therefore, we are speaking with employees ranging from the CEO up to middle management.
Why introduce Workplace Financial Education
Investing in the financial well-being of the employees is a good thing.Why? Because personal finances impact every aspect of your life – from your lifestyle, relationships, attitude to your physical and mental wellbeing.So when employees lack the time or expertise to make the most of their finances, it affects their life inside and outside of work.
Employees who are distracted by their finances often find it difficult to focus on their work and spend valuable work time searching for solutions which directly affects their productivity and their employer’s bottom line.
What Is Financial Education Designed For he Workplace?
Non-profit financial education isn’t just about providing employees with information about money, taxes, investments, superannuation and so on, because information alone does not produce financial outcomes.Employees still have to take financial information away and then apply it to their own personal circumstances which can also be very challenging.So workplace financial education won’t mean much to your busy executive if they don’t have the tools and support to help them take action, so financial coaching is also a big part of a financial education program – having quick access to a team of experts at their finger tips. The sarasota financial advisor take consulting fees for giving advises to the customers.
If you want to improve yourself, hire sarasota financial advisor to help you with it.hal hammond sarasota is necessary because normally the customer are busy with another tasks and they have no time to see where to invest or how to save taxes on their income.
financial advisor sarasota is an expert who gives advice with regards to finances.
No Credit Check Loans Widens Your Options
Credit reports and credit scores are very invaluable information that tells more about your ability to pay loans. By looking at the report, one will be able to find everything about your past loans and repayments, even if it is negative. Even if you keep trying to improve, your last records may deny you the good picture of repaying loans in time without defaulting. Financial problems are very common, but with bad credit, it may ruin your chances of getting more loans.
With bad credit, the loan’s approval you are looking for will be affected. If you have bad credit and seeking alone, worry no more about it. Such problems have found solutions where most companies today provide loans to those seeking it even if they have a bad credit report. These financial lenders will give you a no credit check loan that is approved without scrutiny of your past credit files. This no credit check loans favors those people who do not want their credit history criticized. These companies are available online and also you can find them in various places, for instance, Pretty Penny Loans. The best choice for you will be the one that is available around the place you operate to ensure that you get the money faster.
One can choose one from the many different forms of unsecured loans. You can go for payday loans to ensure that you settle emergency issues. This loan will get you enough money to help you deal with your problems until the next payday. Most companies will approve these loans immediately to ensure that you get them in case it was for basic needs. Many of the financial lenders have the easiest payment schemes to help customers.
There are minimal requirements for people to obtain no credit check loans. For the loan to be given, you have to be above 18 years of age, with an active bank account and a steady source of income. Many of the financial institution can be found on the internet. For you to obtain the unsecured loan from these companies, you will just submit your application online and it will be approved and sent to you.
Collateral loans is one other type of unsecured loans. For you to obtain this loan, you will have to give out a property or any valuable item that will be taken as security for the loan. Often, the value of the collateral will determine the amount you will receive. Today, these companies will not need you to transfer your property to them but just get them the documentation, and hence you will avoid the problems of having to transfer the property once you clear the loan.
There is no doubt that no credit check loans will save you the day when you have a bad credit history.
A Guide to Luxury Children Clothing.
In the ever-evolving fashion industry, there is always new and better trends that are always on offer. The fast-changing facets of the fashion industry has continued to usher in new deals and styles for everyone including the kids. Not only women should enjoy the various clothing fashions that are always on offer but also men and children. The trend in the latest fashion statements is to have formal and informal wears. Some of the wears where there are new trends is in clothing items such as shoes, jackets, caps and slippers.
Among the leading brands involved in luxury clothing for children is the Moncler brand. There is a wide range of luxury clothing offered by Moncler. Some of the luxury clothing items that are made available by Moncler clothing line includes Pants, T-shirts, jackets, accessories and sweaters. A wide range of children’s luxury clothing is made available by Moncler clothing line. One of the luxury clothing offers that are provided by this company brand are the moncler jacket kids. Some of the types of kid’s jackets that are offered by Moncler include the Maya Jackets that come in purple, Moncler Brown Branson down Jacket, the dark blue Moncler Branson Navy Jacket and the black Moncler down Jacket. Other luxury fashion clothing for children that are provided by the clothing line is the White Himalaya down Jacket, the grey Moncler Chartreuse Down Jackets and the black Christmas Edition. The gray technical menuire spot jacket is also one of those provided by Moncler.
One of the benefits for purchasing the the kids jackets that are offered by Moncler is that they have drawstring hood that have felted pockets. To give them more durability, the jackets are stitched in a particular fashion different from the others available in the market. The materials that usually used in making of the jackets are those that are pure making the products to be of good quality. A certain series of luxury clothing for kids is produced in limited editions. Being able to access the limited editions of the luxury clothing requires one to go for them immediately they are unveiled. Moncler kids jacket are either quilted or plain. The exteriors of these jackets are also different because some are made from leather while others are made from polyamide. However, regardless of the material that is used in these clothing, the luxury and comfort that they provide is unmatched.
There are also a wide variety of other kids clothing. One of them is the suave winter boots. Vivacious red and debonair black are the two colours that the boots are made available. The material that is used in their making is quilted nylon while the heels are made from wedge. The boots are good in keeping cold away during winter. One could also consider buying their kids Moncler vests. Moncler vests are quilted stylish and classy as shown in the official site.
Supporting reference: discover this info here
Attributes of a Good Online Casino
With the increasing use of internet many people prefer to gamble online. Online gaming provides an opportunity to make money and have fun. It is therefore important to get to choose the best casino online. This article explains the factors to consider when deciding online casino.
It is important to ensure the site is credible. It is very important to ensure that the casino operates a reliable Website. It makes sure that both your finance and computer are safe. Several online casinos trick their customers. Thus it is essential to conduct some search to verify if the MPL Casino is reliable. Clients need to verify the name of the online casino online. It is very important for an individual to find out if the casino is licensed. Customers need to find out more information about tradition and quality of service. Customers are required to inquire the quality of service rendered before gaming. Clients should at all times avoid hackers.
Clients need to watch out for the benefit aspect of online gaming. People gamble to earn income. Customers should engage online casino that makes them earn more money. Online casino should diverse ways to benefit its client. By signing in particular online casino, the client need to Click for More options. Online casino should provide enough instruction. Customers are able to view directly the benefits of the online casino. Every client online wants an online casino with as many benefits as possible. It is important for customers to find out the best services provided by online gamers. By doing thorough search, the customer is able to find the best online casino. There is an opportunity for making cash and having fun simultaneously.
Another factor of importance is the service speed of the website. Many factors are of great value when looking at service speed. It includes speed of the software downloads. The clients need to find the best online gambling site that pays immediately. Network should be as fast as possible. Apart from having fun customers aim at making money while gaming online. Service speed is critical to earning a lot of money via online gambling.
Customers should consider how long the casino has been operating before engaging in online gaming. Survival span of the casino helps to add on the reliability of the online casino. Customers need to do thorough research to ensure they don’t lose their money online by looking for online casino that has been in operation for a long time this enables them to make money and have fun.
In conclusion, online casino can be a source of making money. It also provides a good entertainment opportunity. Hence there is need to take great care in choosing the best online casino. The ideas highlighted above can help one earn more money while gambling online.
How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter
July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business!
For those of you who haven’t braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.
Why Use Twitter For Your Business?
Twitter is a major player in online social media. In January of this year Google purchased Twitter Fabric (A Twitter development arm for apps) for an undisclosed sum for good reason. With 328 million + active Twitter accounts it’s a big audience to exist within.
Your ability to reach your target audience is amplified by having Twitter as it allows your users to see the latest news on your business in real time and provides a window into your company by way of what you share and promote.
Almost 25% of verified Twitter users count themselves as journalists and often news hits Twitter before the other platforms have a chance to draft a report.
Whether you’re local or national or even international following journalists and making connections is a great way to have your own content shared with a large audience with the intention of course that some turn into paying customers.
It’s no surprise the current estimate is 93% of businesses use Twitter with over half using it daily.
Another big plus is how Twitter (and social media in general) has replaced traditional PR. Companies who use Twitter report a 20% improvement in customer relations!
How to Set Up Your Twitter Account
Let’s break down just how easy it is to set up a Twitter account. Then we’ll review how to use it.
Step one in setting up Twitter:
a. In order to access this in your new account
you’ll need to click on the top right next
to where you see the word Tweet.
b. This will open a menu.
c. Select the top part where you see the
username you entered when signing up.
d. This will take you to your Twitter profile
e. Now select Edit Profile as indicated on the
f. Now you can enter your bio (limited to 160
alpha numeric characters)
*When drafting your bio start with what
your business does or share what your
followers can expect from you and end with
something more personal about you.
Example 1: A certified fitness coach who’s
passion is health, wellness & eating Vegan
sharing tips and recipes to help you on
your health journey. Wife & Mom who loves
Example 2: (This is mine): I share tips on
Digital Marketing, Websites, Branding &
Social Media. An experienced & passionate
Web Developer, eBusiness Consultant, Wife,
Mother & Chocoholic
g. Update your professional profile photo
(image size: 400 X 400)
h. Update your header image (image size: 1500
i. Enter your location
j. Add in your website address
k. Choose your theme colours – ideally have
them match your business brand colours
l. Then click “Save changes”!
Now that you’ve got your profile it’s time to look for followers.
Finding Followers on Twitter
This part is both very easy and very hard. Let me explain!
It’s easy to secure followers from anyone looking to turn you into a customer. It’s much harder in the reverse order.
Some accounts have hundreds of thousands of followers but nearly all are other people looking for clients. It can be easy to get sucked into a sinkhole of marketers so be very wary of any suspicious accounts.
Instead look for people you know. Not just personally but brand personalities you trust. There is a very easy search function at the top right. Just type in a name and start checking.
You can also use Twitter’s Advanced search to narrow down your efforts further.
People with high numbers of ‘Following’ and low numbers of ‘Followers’ indicates they’re not securing good connections with their content so watch out. Even if they are following you, it only means they are watching to see if you follow back and as soon as you do, they will unfollow you. A practice I do not condone at all.
Any accounts with near even numbers of ‘Following’ and ‘Followers’ could simply be people in a niche who follow each other but aren’t reaching anyone outside that sphere. They’re okay to add but make sure that’s not ALL you add.
You can use Twitter’s email tool as well to farm your email for possible connections held within your emails records of people you’ve emailed with in the past.
If you’re still stuck: try writing down a list of brands like yours and add them. Following your competition not only shows you what’s popular in your industry, it also gets your name in front of their followers if you ever feel compelled to reply.
Another easy trick we covered recently during our Twitter month is using hashtags to find local businesses on Twitter.
Many of us deal locally so make sure to check out that post linked above.
Don’t worry about your Follower count too much and focus on quality over quantity.
Now it’s time to start tweeting! This is your 140 character opportunity to market yourself in your own voice.
Try some tweets out that link to your site’s pages but don’t overdo it. Focus on building out an identity that establishes trust in your followers.
Look for voices in your industry with trust where you can retweet and like their content.
When retweeting look for opportunities to tie their point back to your business. If they share X and you build awareness around X then retweet and add a link back to your relevant page whether it’s a static product page or a blog post. The goal is to reach both them and your users in a way that connects you to the trusted authority.
A great way to increase the viability of your tweeting is to add an image to your tweet. This is really easy and recently Twitter made it even easier with their addition of a GIF function. You can search for funny and/or relevant GIFs right within your Tweet. Just click below the text box where it says GIF.
The internet is known to be the game-changer of worldwide publicity, its advancement has paved the way for authors to easily market their books online. The internet offers vast audience and allows you and your book to be known to hundreds of thousands of people across the globe. Gone are the days when authors need to go to different avenues and pay to get their book known through print, television, and radio advertisements. Today, its online publicity with a positive view to it as “branding books online”, when all you need is a good internet speed plus a strategic approach to gain the online presence you’ve always wanted. However, to carry this out successfully, you also need to have a reliable online brand publicist or OBP. In looking for the right OBP, here are the blueprints that they should give to achieve the online solutions for your marketing troubles.
Last January 3, 1996, Bill Gates said that “Content is King” and it is through content that much of the real money will be made on the internet. Once again, Bill Gates was right and it still holds true to this day! To gain the attention of your target readers, you need to produce relevant contents that will interest them about you and your book, after all it should be that “what sets you apart from the rest?” Producing an enormous content with important details will be your venerable approach towards your online marketing success. It is through your quality write ups that you can communicate with the whole industry and keep your readers informed with your updates, thus, making them more inclined to check on your works. You must be flexible in writing your contents, don’t focus on the conventional sales writing, but empathize with your readers and let them know how you can fulfill their reading desires. Content is creativity, and you need to wake up the innate artist within you to get your book where it should be. After all, when a book is what they will buy, then content is what they need to read.
Social Media Presence
Content is king and distribution is the QUEEN! The best way to syndicate your content is through social media. Once you distribute your content like blogs, infographics, images, and other updates on social media, you’re providing an important connection to a far-flung audience. Social media is accessible, you can easily create an account plus its target is global connection, therefore, allowing you to attract a lot of readers. Remember that as an author, you need to consistently engage with your readers and one way to do this is by keeping them informed. Social media is a way to build this engagement, produce wonderful blogs and images to entice your prospect readers to take a look at your book. With your social media updates, you are also building your brand as an author and the brand of your book. Be known by keeping your potential readers informed! As they say you and your product should be sold as ONE.
Search Engine Visibility
For you to get your search engine visibility, you need to enter the mind of your prospect readers. From the time that you formulate your keywords to the moment you execute your online approach, you should be mindful of how your readers will search things. Your keywords should represent the genre of your book and your marketing strategy should allow you to reach out to a massive number of audience. Google is the most used search engine and with this, you should follow the rules of Google in ranking pages. Once you started your marketing strategy, you can track how your website is doing by using Analytics and Heatmaps.
Online solutions have always been available, all you need to do is to grab it and use it to your advantage. Branding books is not that easy, but nobody said it’s impossible, so start making your plans and start looking for the right OBP that can help you achieve the online presence that you’ve always targeted. Stop dreaming about it, start taking actions to turn it into reality!
7 SEO-Related Strategies You Can Do Now to Increase Website Conversions
It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well.
While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.
After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.
What SEO Is
SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.
Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.
There are many approaches to SEO. Three common ways include:
1. Optimizing the main and blog article pages of your website
2. Link Building
3. Creating keyword-rich content
Google (and other search engines) loves websites that are highly relevant for a given keyword phrase. So the key is to create valuable content that is optimized for a popular keyword phrase.
Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.
What SEO Isn’t
SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.
However, driving traffic to your website with SEO is only half the battle.
It’s also important to make sure your website is designed in a way that converts those leads into sales.
When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.
How Do You Improve Website Conversion?
This is where it really pays to hire a marketing firm to analyze your website.
While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.
Here are 7 ways to unleash the selling power of your website:
1. Capture lead information
Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up.
This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.
2. Make it simple
Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs.
Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.
3. Build trust fast
First impressions are critically important. Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics.
Add contact information on your website so customers can ask questions and overcome their objections. A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.
4. Build rapport
Not every visitor will buy right away. The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
They might not trust you yet so offer multiple options that help potential customers stay connected to you. This can include social media, consistent newsletters, and/ or a blog.
5. Add incentives
Create an exit page that gives a special offer before they leave the site.
You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more. Email them a special introductory discount thanking them for being a new customer.
6. Keep it focused
A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.
7. Develop a cohesive strategy for each product
Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy.
Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.
SEO and Website Conversion – The Winning Team to Sales Growth
If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion.
Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.
Dr. Miinala Marketing has announced the availability of a free report that is designed to provide doctors information on the current status of their business reputation and online presence. The company explained that their new report will give doctors the foundation from which they can build on their online reputation and make their office websites more visible to drive more traffic and get more patients.
“We work to get our customers more clients and a higher overall revenue,” says a representative for the marketing company. “Our goal is always to see that you can be more easily found online by those who need your services.”
Dr. Miinala Marketing offers reports to help businesses determine if they need to step up their online interaction and marketing efforts. The company states that through the use of various social media like a Facebook business page, they can help doctor’s offices to increase their interaction with potential patients and keep those appointment books filled.
“You need patients in order to be a thriving practice,” says the representative for the company. “Unfortunately, if you aren’t interacting with people, aren’t being seen online, you’re probably missing out on a high number of patients that you could be treating.”
The company says that online as well as offline businesses need to have an online presence. They need to work on always improving their online reputation so that consumers can find them as well as any information that they need to make the decision to visit them. The representative for Dr. Miinala Marketing says that online reputation is particularly important for physicians as this group of professionals tend to have the most negative remarks from unsatisfied patients.
Dr. Miinala Marketing provides services for doctors who want to improve their online reputation, for example, through a LinkedIn business page and other marketing strategies. The company states that those who are not visible online are likely missing out on a wide number of local patients. Those interested can learn more about the free report and what it entails as well as information on the company and the additional services they provide by visiting them online.
When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.
Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month.
Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.
During this time I connected with women entrepreneurs who where either eager to start a new business or take their business to the next level. Being the former webmaster for the Vancouver Sun and Province, it was a natural thing for them to ask me questions about branding and websites. I was more than happy to share my knowledge.
Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence.
The next thing I knew I was in business as a web developer!
That was over 12 years ago and I’m proud to say a handful of those women are still clients today.
I have to smile when I think about it because I really had no intention of starting my own business. I was going back to school with the idea of landing a CIO position somewhere.
Turns out my calling was much more important than that – helping business owners realize their dream.
The Many Benefits of Attending Local Live Events
Fast forward to present day, I still value the connections made when attending networking and other similar events.
Recently I was in Vernon attending the WOW-Woman of Worth Conference where I had an opportunity to get to know many incredible women I would never have met otherwise. (I was inspired to write these networking tips while there.)
I am also a member of the Business Professional Women’s Group and attend meetings in Langley and Abbotsford.
The connections found at events like these have been invaluable – not only professionally but also personally.
Social Media and Online Marketing is Not the Only Way to Generate New Business
Sometimes with Social Media and online marketing being so prevalent we forget about our own back yard and the opportunities available to us. All we have to do is simply step away from the computer and check them out.
My business was literally created by connecting with people locally.
And just because Social Media has taken over the online networking landscape, doesn’t mean there’s any less value in building your business at that grass-roots level.
Do you market your business in your hometown?
If hiding behind your computer has become the norm for you, I encourage you to explore local opportunities to get better known in your home town.
Here’s seven tips, ideas and suggestions on how you can take advantage of generating business through local efforts:
1. Network where your target market is hanging out. First be clear on WHO that target market is and then do some research on where they gather.
This is an easy one if you are a B2B business like eVision Media; there’s plenty of networking groups available tailored for that crowd.
But you might have to look at other shared interests. For instance, if your target market is very health conscious, join a popular yoga group and get to know those people who attend.
2. Volunteer at community groups. Volunteering in community groups are a great way to boost your visibility. Not only are they a great way to give back to your community but also an excellent way for you to showcase your skills and expertise.
Do a search for groups that could use your skillset. A great example is if you are a bookkeeper or accountant – volunteer to be the bookkeeper for the group.
3. Create your own Meet-up. Setting up local, more casual events on a subject you know would be of interest to your target market is a great way to build your brand visibility.
These types of gatherings can be very beneficial to the attendees where you can offer something of value to them and showcase your expertise at the same time.
4. Set up a trade show booth. Many trade shows have thousands of visitors. They are a great way to build your brand visibility and bring more awareness to your business offerings with the local crowd.
Set up a professional display and strike up conversations with those showing interest in what you are offering.
Be sure to have a way for them to get onto your mailing list by offering a draw or free giveaway. Just be sure they check off a box giving permission to receive your regular newsletters.
5. Join the local Chamber of Commerce. Even if your target market is not business owners, there are still plenty of great reasons for you to get to know other business owners in your area by joining your local chamber.
Not only can they be a great referral source for you, but they are still people who could be interested in what you have to offer at a personal level.
6. Nominate others for awards. We had the honour of being nominated for, and won the Abbotsford Chamber of Commerce Business Excellence award in 2016 in the home based business category.
I was also nominated for a WOW – Woman of Worth award in the Business & Prosperity category. The amount of free publicity and exposure we received for each of these awards was priceless.
I encourage you to nominate someone for similar awards. Not only is it very gratifying to make someone else’s day, you also gain a lot of exposure from being the person who nominated them. Another option is to be an award sponsor, again bringing you great satisfaction and business exposure.
7. Don’t forget your business card! While some may poo-poo this, I’m still a believer in the value of business cards.
Get professional cards designed and printed. Use them wisely – always ask the other person you’re talking with for their card first and reciprocation will ensue.
Your business card is a first touch-point that person will see your visual brand so ensure you give off the right first impression with a professionally designed one.
Aside from getting out there and getting involved in local community activities, you could also take advantage of various paid advertising opportunities. Newspaper advertorials, radio ad spots, sponsorships and even billboards can all be taken advantage of at a local level.
Don’t Forget About Your Website
No matter what kind of activities we are doing when trying to drum up new business, don’t forget the importance of your website.
With every potential customer you meet, assume they will be heading to your website to check out you and your services. They might even do it right there so ensure your website is mobile friendly and shares the right brand messaging that will compel them into action and hire or buy from you.
Always be seeking opportunities where you can build your business exposure and double bonus points when you can couple those opportunities with giving back!
More customers mean more business! And, who doesn’t want that? Every online retailer wants to increase his sales and grow his business. To increase your visibility among customers, you need them to visit your website and check out your product pages. But, it is difficult to achieve the goal amidst heavy competition. Also, text-based PPC ads do not fare well in this context because they are unable to showcase your products properly. So, what is the solution?
The answer is Google Shopping. Craig Nevill-Manning invented it to enable easy shopping experience and simple price comparison for buyers. How is Google Shopping different that the traditional text-ads that you use for your business? Well, when you create text-ads, you focus on the keywords and then determine the campaign and ad group. But, with Google Shopping, Google determines when to show your Product Listing Ads or PLAs. It will analyze your website, your feed and your bids among other things to display PLAs.
Why should you consider Google Shopping for your Business?
Online marketing is the future of every business. And, if you want to sell more, earn more and stay in the business for a long period of time, you need Google Shopping. If you are thinking about making a decision, take a look at an important snippet of information from Merkle. According to the company’s Q3 2016 Digital Marketing Report, Google Shopping (PLAs) spending increased 36% year-on-year on a 59% rise in clicks. On the other hand, Google text ad spending hiked 9% on 11% higher clicks.
• Create Brand Awareness
Out of sight is out of mind! When you want to conduct a long-term business, you need to capture the mind-share of your customers. And, with Google Shopping, you can do the same easily. When your product comes up in the relevant searches, it will capture the attention of users and make them aware of your brand.
• Grow Revenue
By placing your products in the right place, Google increase the visibility of your business. It shows your PLAs to the customers when they are looking for a similar product. It means it helps you to convert visitors into buyers and increases revenue.
• Rise in Traffic
As Google Shopping helps you to reach a large amount of people with PLAs, it results in more people landing on your product pages. It leads to more traffic on your website without undertaking any massive SEO expenditure.
How to use Google Shopping to your Advantage?
PLAs are now integrated in Shopping Campaigns and it makes things easier for online retailers. Here’s how you can use Google Shopping to increase your business:
• Set up Merchant Centre to begin with the process of creating successful shopping campaigns.
• Build a link between website and Merchant Centre so that all the products in your inventory can be linked to Adwords.
• Set up a connection between Merchant Centre and Adwords to build campaigns.
• Make sure that you use high-quality pictures and submit relevant SKUs for quick identification.
With proper understanding of campaigns, you can start advertising your products with Google Shopping. If done right, it will improve brand visibility and result in revenue growth. But, for most businessmen, it becomes difficult to manage the operations of business and take care of online marketing. If you think you need help, consider hiring a reputed internet marketing company. It will ensure that your online marketing budget is put to good use.